How to get new customers for Your Carpet Cleaning Business
with a Customer Reviews Gathering System
A Convenient, Easy & Affordable Customer Review gathering method
A Problem Most Carpet Cleaners are Facing in 2023...
"How do I generate more Customers without overspending to get those Customers"
In 2023, Carpet Cleaners have to deal with a host of issues that are making it difficult to get new Customers without overspending!
Today, we'll be covering the following:
- Part 1: The 4 Reasons It's Harder For Carpet CleanersTo Get New Customers in 2023
- Part 2: The 3 Core Things Your Carpet Cleaning Business Has To Do To Attract New Customers
- Part 3: The 3-Step Process We Use To Attract New Customers With Customer Reviews
- Part 4: How To Implement This Strategy In Your Business Starting This Week
Let's Dive In...
The 4 Reasons It's Harder For Carpet CleanersTo Get New Customers in 2023
It's more difficult to get New Customers now than it use to be.
There are several reasons for that but we can organize all of those reasons into 4 categories
The 4 Reasons It's Harder To Get New Customers:
Increased Local Competition
You've probably noticed it happening in your local area over the last few years. There has been a huge increase in the number of direct competitors opening up shop.
This can easily amount to less Customers to go around for every Carpet Cleaning Business in the area.
The general public often doesn't understand the difference between you and your competitors at a glance so, with this increased presence of competition, it's important that we do things to help your Carpet Cleaning business stand out (more on that in the next section).
Decreased Visibility in your Local Marketplace
Too many times, we see businesses get comfortable with their place in the market and they just stop marketing their business to new Customers. While this can work for a short period of time for more established businesses, that eventually leads to all kinds of problems as existing Customers will move on.
It's incredibly important that we have a marketing plan to constantly expose new potential Customers to our business.
Lack of focus on Customer Education
One of the biggest business killers is failing to educate your marketplace. Whether it's done in person or online, it's important to always give away a certain level of your expertise for free in order to exhibit that you're an expert in your field (ie Free How-To Reports, How-To Videos, Free Spot Cleaner Bottle, etc...)
This is one of the easiest and most effective ways to distance yourself from the competition in your local market and to brand yourself as the only choice for your potential Customers needs.
Not Utilizing the Internet as a Primary Marketing Medium
The cheapest and most effective way to reach your Customers is through the internet. Consumers are checking you out online, whether that be your website or via your social media channels. These are the best places to reach your potential user base and educate those potential Customers about why your business is the only choice when they need services like yours.
The 3 core things Carpet Cleaning Businesses must do to attract new Customers
#1: Increase your Business' Visibility
One of the most important things that we can do right now is to make sure that your business is a part of the "conversation" in places where our potential Customers are already hanging out.
We have to seek out the places where those folks already exist normally and make our business a part of that (more on how we do that in the next section).
#2: Educate all of those "New Eyeballs"
Once we are in front of all of those new people, we need to make sure that we have educational content in front of them that will exhibit our expertise and help them wrap their heads around the true nature of the problem that they are trying to solve.
When we educate our market we deliver "results in advance" to them. This causes them to bond with our business before they ever step foot through our front door. This creates a desire to work with you over your competition.
#3: Make your Customer Reviews easy to find
Consumers today research a company online before making a buying decision. When someone needs a Carpet Cleaner, they typically go online and narrow their search to a couple companies.
They will look for prior Customer Reviews to see the experience of past Customers. And use that Customer Review information to make a decision on a company to choose.
The 3-step Process to get Carpet Cleaning Business Customer Reviews
For the most part, Customers are happy to leave a Customer Review, but there needs to be a process that is easy for the Customer to complete and easy for the Employee/Technician to implement.
Follow these Steps to get 5-Star Customer Reviews.
Communicate with the Customer that you will be asking for a Customer Review
This is a critical 1st Step. When the appointment is made and when the appointment is confirmed, ask the Consumer:
"That our companies goal is to give "5-Star Service", and after the job is complete, if we meet your expectations would you complete a short 60-second Customer Review?"
Most Consumers will say "yes". You want that commitment from the Consumer.
Next, when the Service Technician shows up to the Consumers home - before starting the job - ask the Consumer again, "Our goal is to give 5-Star Service, if I meet your expectations, would you mind giving us a quick 60-second Review?" Again most will say "yes".
That's the 2nd time they commited to leaving a Customer Review request, so they are expecting to do so after the job is complete.
After job, ask New Customer to Complete 60-second Customer Review
After completing the job ask the
new Customer if they would complete a
Review. Give the Customer a QR Code Business Card, the Customer uses their mobile phone to scan the QR Code on the Business Card (see above).
Customer then scans the QR Code
and goes directly to your Google Business
Profile page to complete the
Review.
Process can be completed as quick as 60-seconds. And QR Codes are FREE to use.
What if Customers Come to Your Place of Business?
And for those Customers that come to your place of business, we will create a custom Customer Review Plaque with your Custom QR Code, that you can display on your Sales Counter or Office door.
Why is this Strategy is so Effective?
This system will make the Google Review Gathering process easy and convenient for you, your employees and your new Customers to complete.
We implement technology that every Mobile Smart Phone has (and its FREE), it’s the QR Code technology. QR Codes have been around for years, but became more recognized and highly use during the pandemic. This Customer Review System is designed to take advantage of this.
How to Implement this Strategy in Your Business Starting this Week
The key to being successful for your Carpet Cleaning Business is To Take Action & be Consistent!
As a Service-Based business, it’s sooooo important to have a “fixed” and consistent Customer Review gathering process in place.
But I get it…. how do you implement something that is easy to implement and something that you and your employees can add and doesn’t take technical experience? We have a solution.
Our Review System is called Customer Reviews System In-a-Box. This system will make the Google Review gathering process easy and convenient for you, your employees and your new Customers to complete.
With the right Customer Review Strategy, you can get more Customer
Reviews and develop a 5-Star Reputation. This will boost online website
conversions, phone calls and sales.
Limited-Time: 50% Off
We have a irresistible offer right now, this system is available for 50% off for just $49.95 mo, regularly $99.99 month and if you want to save even more, purchase the annual $495 plan and save 2 months. We have a 30-day money back guarantee
Our goal is to make sure when Consumers and Prospects search for your company and go to your website and online properties, they will find your positive 5-Star Reputation. Helping Consumers trust you and your company... and buy from you to become a Customer.
I hope you enjoyed this How-To Guide. Please send me your success stories! I can't wait to hear about your results.
