Our lists consist of information obtained through opt-in online surveys, e-subscriptions, e-registrations and our extensive network of permission-based websites. These sites are owned and/or managed by our team and partners. We also have a data compliance team that ensures that our opt-in language is clear and conspicuous for our consumers to see when signing up for our marketing broadcasts.

Any data obtained is put through a thorough hygiene and validation process for deliver-ability using multiple 3rd party sources. We then use partner sourcing for data profiling, appending up to 400 available selects or demographic filters for precise targeting of an individual.