YouTube Ads - FAQ

Q. What are YouTube Ads?

YouTube Ads is a part of your Google Ads account and works a bidding system similar to Google Ads. There different advertising options available, including in-stream and pre-roll ad videos that appear before other videos on YouTube.  There are Display Ads that are visible on the right-side of the current video.

Q. Does it Cost to Advertise on YouTube?

Like other social media platforms, using YouTube is free. This includes setting up a channel and sharing your videos. When it comes to advertising on the platform, however, there is a cost involved that is dependent on your bidding strategy for your video positions.

Q. Is YouTube Advertising Expensive?

The cost of YouTube advertising is dependent on your bidding strategy. Rates will vary depending on your budget, the competition, your chosen ad type and the number of views. This means your average cost-per-view could range between 10 and 30 cents. Whether it’s considered cheap or expensive ultimately depends on whether you’re getting a good ROI.

Q. Is YouTube Advertising Effective?

As it’s been over ten years since YouTube advertising became available, users on the platform have come to expect them. This makes them less likely to be skipped in comparison to Facebook and other sites where their use is still relatively new. According to Animoto, 32% of YouTube users engage with branded content, and they become even more effective when you build a targeted plan. This means ensuring your content is pre-rolled on relevant videos or appears in similar search results.

Q. How do you Implement a YouTube Ad Campaign?

YouTube advertising is managed through your Google Ads account, and works in a similar manner to AdWords and the Google Display Network. This means you can choose your preferred daily budget and select your audience demographics. What type of audience you set depends on your goals; while a broad audience will gain more impressions (useful for brand awareness), a more specific audience will deliver better qualified leads. Once you’ve set up your ad specifications, you can then upload your video ad and get started.

Q. What is a YouTube In-Stream Ad?

In Stream Advertising describes the ads that play at the beginning of a YouTube video, also known as pre-roll videos. They automatically play, although a user has the option to skip the ad after 5 seconds, so it’s important that it’s engaging enough that they want to watch to the end. Don’t fret if people don’t watch all the way through, as you’ll only be charged for users who watch to the end, making it less risky to test new ideas.

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