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Build a Successful Online Brand
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Build a Bullet-Proof Online Presence...
An Optimized Website is a major factor in achieving your business goals. You will increase brand awareness with prospects and customers online. A structured SEO plan can help your website rank high in the organic search results and in the Google Maps 3-pack listings on page 1.
Facebook Fanpage.... must be "Active"
Having a Facebook Fanpage for your business allows your company to be in front of millions of prospects and customers on the most popular social media platform.
Build Customer Contact List
Building Prospect and Customer List(s) allows you to reach out to those Prospects and Customers for multiple reasons. Could be for an upcoming special promotion or sale, could be for a recent industry development, or just to pass along a holiday greeting. Either way it is a way for you to keep you products and company brand in front of people.
Create Offer to Current Customers & Prospects
Your Offer is the center of your sales strategy. A good sales offer should draw your prospects and customers in, and keep them interested and make them an offer they can’t refuse. Remember, people buy benefits to them and NOT features of your product and/or service.
Email Offers to your Lists
Email Marketing is a cost-effective method that allows business owners to reach prospects and customers – affordably – in a place people visit every day, and that is their Email Inbox. Email is 40 times more effective than Facebook and Twitter in helping business’ get new customers (source: McKinsey)
Facebook Ads are important for business because they allow you to target a specifice audience. The Facebook Ad platform allows you to target based on location, demographics, interests, and behaviors. Facebook also has several tools to track and measure the performance of the Ad Campaign.
A Google My Business (GMB Listing) listing allows you to create a listing for your business. This allows you to promote your business to prospects and customers in your area. Once your listing is completed, you have the ability to show up in the Google Maps 3-pack displayed on page 1. Read More
Get Customer Reviews
Customers can share their experience with the world in just a few clicks. Reviews can be found on several online platforms. Buying decisions are based on Customer Reviews every day, 97% of consumers have looked online for local business reviews. 85% of consumers trust online reviews as much as recommendations from friends and relatives.
Online Directories & Citations
Citations are “mentions” of your business name, address and phone number on other websites on the internet. Citations are a major factor in the ranking algorithms because it confirms the business indicated is “in-business” at that address. The more Citations found by Google, increases the credibility of that business, which allows Google to move that business up in the all important page ranking factor.