This helps answer the question in the mind of every Consumer buying a product or service… “Can I have the confidence that the product or service I’m considering perform as advertised?” Look at Amazon, as an example, all of their products offer Customer Reviews of every product. Actually, Amazon has said that implementing Customer Reviews for all of their products has been one of the main reasons for their success. So if a Customer Review strategy is good for Amazon, shouldn’t it be good for your company?