In an era of social media, businesses often struggle to keep up with the
trends. Small business owners, in particular, can have trouble with
creating content, attracting the right audience, or merely finding the time
to devote to it.
You can’t ignore the importance of social media for your brand, though,
because its impact is only trending upward. Instead, you’ll need to figure
out how to make it work for you. Use these three tips to reach your
customers on platforms they already use.
Have a Plan
By the time you can focus on your social media presence, the time has
passed for throwing things against the wall to see what sticks. You’ll
need to curate your posts based on your customers’ desires and triedand-
true methods from others.
Planning out your posts will help you always have something to say,
which is a critical aspect of social media. You can also use it to help you
find the time to post — a few hours of focused effort could give you
content for several months, which will save you time down the road.
The best thing you can do for your company is to get the word out about
it. To do that, you’ll have to show up in your target audience’s news feed.
A precept of social media marketing is to “post at least twice a day or
customers won’t come your way.”
Depending on the platforms you use, the algorithms could require even
more content, so do some research to ensure that you post enough to
It’s a harsh truth that no one will care about your product if they don’t see
its value to them. Your content should show how your products or
services are useful in various situations, allowing consumers to see how
they could use them in their own lives.
You don’t want to come across too strongly, though. Customers prefer
companies that show that they value individuals, not just the revenue
they anticipate from selling a product. Relate it to your business, and you
can post about any number of things. Encourage people to not only buy
from you but also live better lives.
Ready to learn how you can reach more customers? Contact us to
discuss how we can help your business achieve its social media
marketing goals today!