Socail Media Marketing- ProWeb Internet Marketing
Mike Barton

Mike Barton

What is Reputation Marketing

Share on facebook
Facebook
Share on twitter
Twitter

From your business’s beginning, you’re cultivating a reputation to
uphold. Your social media posts, website content, interactions with
clients, and services provided to customers all contribute to that
reputation, and the more you build upon it, the more likely it’ll stick in the
minds of everyone who knows about you. All of that combines into the
term reputation marketing.

Reputation Marketing - ProWeb Internet Marketing


What is Reputation Marketing?
You may have heard of branding or brand marketing: developing your
brand identity in personal interactions and digital presence.
Reputation marketing takes branding a step further. Rather than
focusing on the overarching themes that your company wants to portray,
you’ll concentrate on building a five-star reputation and marketing that
reputation for conversions and customers.
You can figure out a business’s reputation from online reviews,
complaints, critiques, and comments that customers will post. Review
sites and social media are some of the most powerful tools you can use
in reputation marketing.


Why Use Reputation Marketing?
Your business’s reputation is already out there. Customers, satisfied and
disgruntled alike, are already posting their thoughts on their experiences
with your company. If you devote time to handling these interactions,
you’ll merely be taking a stream of content already available and
directing it to help your business prosper.
Many people don’t do all of their research on a company based solely on
what the company says about themselves. Instead, they’ll look for
customer experiences to determine whether the business lives up to
what it claims. If you put effort into those experiences, they’ll be much
more fruitful than your advertisements alone.

How do I Use Reputation Marketing?
The exact process of cultivating your reputation and using it in marketing
will differ, but some constants will help any business.
● Collect feedback. Don’t just search for mentions of your company
online. Create a way for your customers to review your product or
service without reservation.
● Monitor everything. You can allow your review forum to sit
unattended and unanswered, or you can consistently check for
critiques and problems. The latter will win you more sales than the
former.
● Build it actively. Don’t just rely on others to create a five-star
reputation. Highlight your most positive reviews, post video
testimonials, and display them on your website proudly.
● Connect it all. Keep your other marketing channels open and
active, but continue to directly correspond to the requests /
feedback you receive from customers. Doing so will show your
customers that you care, value and are paying attention to their
feedback.

If you’re ready to tap into the power of reputation marketing for your
business, be sure to contact us today!

More to explorer

Free Reputation Report

Enter Your Info Below:

We Received Your Free Reputation Report Request

We will be working on your Reputation Report Request ASAP. 

Typical turnaround time to complete your Report is 24-hours.

Any questions, contact me at mike@proweb-online.com